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The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

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  2. Why Don’t Organizations Understand Their Customers?

Why Don’t Organizations Understand Their Customers?

Mar 17, 2018

Too many organizations don't know what customers really want! They blindly undertake research and then wonder why the rest of the organization ignores it. Colin Shaw & Professor Ryan Hamilton discuss why this is the case and what organizations should be doing to ensure success.