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The Intuitive Customer - Improve Your Customer Experience To Gain Growth

Nov 26, 2022

Recession is a natural step in the economic cycle, but it’s easy to get overwhelmed by all of the bad news. When economic downturn occurs, we all feel it. 

 

Corporations tend to cut back in a downturn, neglecting things like customer experience. To differentiate yourself from everyone else, you should double down on...


Nov 19, 2022

Claire Hillman, a loyal listener, a subscriber to our NL, Why Customers Buy,  and viewer of our podcast on our new YouTube Channel is in a pickle and needs our help. She asks, Should I move to where my customers are or move them to where I want to be? 

 

Now, our first reaction was to tell Claire that she...


Nov 12, 2022

A lot of the behavioral sciences can feel intimidating. However, it doesn’t have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science.

 

As if the world isn’t crazy enough—with the war in Ukraine, the cost-of-living crisis, the...


Nov 5, 2022

What if we told you that we know how you could develop a superpower? You can. We know you can because the method for it it was developed by a Yale’s assistant professor of marketing that was once a door-to-door salesperson and someone who has performed open-heart surgery on a pig.

 

The superpower you can develop is...


Oct 29, 2022

Neither of us is much of a runner. In fact, to get us to run with any kind of speed would require some motivation—like a tiger chasing us. That’s because fear is a powerful motivator. Fear is also a powerful tool for marketers to get customers or potential customers to care about something. 

 

So, why does fear...