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The Intuitive Customer - Improve Your Customer Experience To Gain Growth

Sep 18, 2021

Sometimes customers don’t come back. The two biggest reasons that customers do not come back are apathy and rudeness. With either behavior on your side of the experience, you will lose customers' business. So how do you get them to say, “I’ll be back?” 

Our guest Shep Hyken, author, speaker, and thought leader...


Sep 11, 2021

You probably didn’t mean to do it. You were just trying to market the latest brand effort to your new and existing customer base. You were doing your job; getting the message out. Unfortunately, your marketing inadvertently damaged your customer focus. 

However, marketing isn’t the only area to blame for the problem....


Sep 4, 2021

If you are like most companies, you probably think that you put the customer at the center of everything you do. But do you?

There are some critical things that the most customer centric companies do differently than the average company. It requires a mindset that understands the essential nature of it and then a...


Aug 28, 2021

No one ever sends out an email that they hope no one will read. Well, not on purpose, anyway. No one would go through the trouble of writing, editing, circulating, and then editing an email some more only to have readers skip it and click on another, more compelling email in the inbox. We write and send emails to...


Aug 21, 2021

A lot of the behavioral sciences can feel intimidating. However, it doesn’t have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science.

A couple of years ago, research from some well-respected firms came back with the conclusion...