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The Intuitive Customer - Improve Your Customer Experience To Gain Growth

May 14, 2022

How many streaming services do you subscribe to? How many products are on Amazon Subscription in your Prime Account? Do you subscribe to satellite radio? How about music streaming?

I think you get the point. We subscribe to everything. Subscriptions are as normal today as texting or drinking $6 versions of coffee that...


May 7, 2022

Customer Science is a vital part of any organization’s future success with their customer experience. The combination of AI, behavioral sciences, and data is a powerful way to gain insight into your customers behavior so you can provide a proactive and perfect experience for them. 

But how good is the data you are...


Apr 30, 2022

A lot of the behavioral sciences can feel intimidating. However, it doesn’t have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science.

Experiments serve as the gold standard for determining causality. If we create them correctly,...


Apr 23, 2022

Prices will never be low enough for customers. After all, have you ever got a customer survey back that said you should charge more for your product or service? Have you ever written that yourself as a customer? Of course you haven’t! Who would?

As you may remember, some of our listeners write in to our “I’m in a...


Apr 16, 2022

A lot of companies get customer segmentation wrong. Or they got it right, but they did it seven years ago. The fact is that if you have customer segments that were constructed before February 2020, you probably need to do it again. Things have changed dramatically over the past couple of years, and the customer behavior...