Sep 28, 2019
The Key to Successful Marketing Communications
There are a lot of people that do not know the difference between Marketing and Advertising. Many people assume they are the same thing, but they are not. Marketing is deciding what you are going to say; Advertising is saying it.
In my corporate life, I worked in Marketing...
Sep 21, 2019
How To Overcome Organizational Silo’s To Make
In The Fellowship of the Ring, Gandalf the wizard calls all the creatures of Middle Earth—the elves, dwarves, men, and hobbits— to a council. Their goal is to determine what to do with the Ring that threatened to end life as they knew it. Gandalf reasoned that...
Sep 14, 2019
Is Any Attention Good Attention?
I like Oscar Wilde. His best quote is, “There is only one thing in life worse than being talked about, and that is not being talked about.” Of course, there are times when people are talking so bad, one might wonder if it is worse than being ignored.
This episode of The Intuitive...
Sep 11, 2019
Customer Satisfaction is Declining in the UK!
A new report by the Institute of Customer Service indicates that Customer Satisfaction is declining in the UK. Earlier this year reports from both Nunwood and Forrester, two firms entrenched in the Customer Experience movement, presented similar sentiments. All of this...
Sep 7, 2019
How and Why We Stereotype People and Things
Stereotyping is not considered a good thing, certainly not in politically correct circles. However, our ability to do it is hard-wired into our brains, and it doesn’t only apply to people. We can stereotype an organization, too.
Let’s say you need to name a type of...