Nov 30, 2019
The 7 Telltale Signs of a Company NOT Committed to Customers
I discovered many years ago that I could determine whether a company was committed to customers pretty quickly. When I thought about how I recognized it, I found that organizations that did not commit to customers had some shared company culture cues that...
Nov 23, 2019
What is Really Happening on Black Friday?
It’s that time of year again: Black Friday sales are next week. A US tradition, Black Friday was named for the idea that it is the day retailers finally move out of the red for the year and into the black of profits. It is also the official kickoff of the holiday shopping...
Nov 20, 2019
We usually talk about how you should use the principles of brand management to deliver excellent Customer Experience. However, brand management is an essential part of your job search, as well.
In other words, marketing your Customer Experience has given you everything you need to know about selling...
Nov 16, 2019
Tribalism: Are You In with The In-Crowd?
As humans, the need to belong is essential to us. Most of us have a deep need to feel we are part of a broader community that shares our values and interests. In other words, we need to find our tribe.
Tribes are connections between people that form communities, which can be...
Nov 9, 2019
People know an expensive brand when they see one. They also can spot a discount retailer at fifteen paces.
So, why do they get it wrong so often?
They get it wrong because of a concept called Price Image.
Price Image is a concept that describes how people form impressions about whether your brand is high- or low-priced...