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The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

Jul 25, 2020

Mastering the Illusion of Control


Humans often feel like we have more control over things than we do. Despite overwhelming evidence to the contrary—and even regular common sense—we think that if we do things in a certain way, we can influence what happens around us, particularly during sporting events. This...

Jul 18, 2020

The Big Mistake People Make with AI



Business leaders of today have to understand the technology of tomorrow. Specifically, one would be wise to understand what AI is, how it works, and what problems it can solve for your business. 


This episode of The Intuitive Customer is a conversation with Bikram Ghosh,...

Jul 11, 2020

The 5 Rules for Making and Managing Customer Memories


A lot of Behavioral Economics can feel intimidating. However, it doesn’t have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science.


What Are The Five Rules?


I love the...

Jul 4, 2020

What A Face Mask Can Do for Customer Segmentation


Everyone has an opinion about face masks. Some think they help stop the spread of COVID-19; some think they are unnecessary and a nuisance; others fall somewhere in between. However, what you probably didn't know about face masks is they can help you customize moments of...