Aug 29, 2020
5 New Rules Guaranteed to Build Trust
A lot of Behavioral Economics can feel intimidating. However, it doesn’t have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science.
When you choose to do business with a company, which do you...
Aug 22, 2020
THIS is the Big Reason You Make Mistakes
We make a lot of subjective decisions. Without the guide of "right" and "wrong" to direct us, we weigh the pros and cons and do the best we can. However, our brains can thwart our best efforts for an optimal outcome by focusing on the wrong things.
Focalism is a concept that...
Aug 15, 2020
Did you know that if you were to write a Customer Experience review on your mobile phone, it would be more emotional than if you did it on your computer? Did you also know you are more likely to tell me your email and or home address and your substance abuse history if I ask you on your mobile?
You might be thinking...
Aug 10, 2020
How to Make Your Experience Easy and Gain Growth
I hear things like this when I go into an organization: "We want to delight customers at every moment of contact." I nod my head and smile, but secretly I think it sounds exhausting. Moreover, it is unnecessary in many parts of the experience. People many times do not...
Aug 1, 2020
The 5 Rules for Behavioral Journey Mapping
A lot of Behavioral Economics can feel intimidating. However, it doesn’t have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science.
What Are The Five Rules?
We were training...