Dec 25, 2021
Did you know that customer satisfaction scores are the lowest they have been in the past 15 years? It’s true, and you can’t blame it all on COVID, although there is some blame to be cast there. Per the American Customer Satisfaction Index (ACSI), only 30 percent of companies tracked by ASCI improved their score;...
Dec 18, 2021
When I was 25, my mum was proud of the fact that we had never discussed the verity of Father Christmas, which, of course, is not in question. She wanted that story to be a part of my life, so she made sure it was, well into adulthood.
I have continued the tradition with my kids. Father Christmas, the story of a...
Dec 15, 2021
Imagine that you own a well-known car brand during a global pandemic. No one is coming to the show room to see your dealer’s cars, nor are they bringing them in for service. No one is really driving them around, either. What do you do?
For Nissan’s Hussein Dajani, General Manager, Digital and CX Transformation,...
Dec 11, 2021
Fernando has a problem that he wants our help solving. In his industry of branding and packaging fast-moving consumer goods, his clients often tell him to do whatever the competition is doing. However, Fernando knows that while imitation is the highest form of flattery, it’s a less than ideal customer strategy when...
Dec 8, 2021
Fred Reichheld, inventor of the Net Promoter Score® (NPS), sees customers recommendations as an act of love. Recommendations are a chance to provide an experience to someone they care about.
Reichheld’s new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers, shows tracking the actual referrals is...