Nov 27, 2021
I am happy to announce that I am getting my first electric guitar. Many of you know that also means I am buying my first amplifier, too. The one I have my eye on is Fender’s, not because I know anything about amplifiers and their performance, but because I like how it looks like it came straight out of the 1960s.
Nov 20, 2021
One of our listeners, Jeanne-Claude, has a problem. He sells a complex product and despite the fact that they have the best one in the industry, the competition is outselling them.
I can relate. I sold a complicated product when I was in corporate life, and it was always a highly competitive field. It can be...
Nov 13, 2021
Scarcity is something are more used to these days, particularly in light of the supply chain problems we see. Scarcity is something we feel when we are doing thing we have enough of what we need. If we don’t fix the problems at the ports, and the related problem of driver shortages to bring things in from the ports,...
Nov 6, 2021
The 5 Rules to Dramatically Improve The Way you Deal with Customer Complaints
A lot of the behavioral sciences can feel intimidating. However, it doesn’t have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science.