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The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

Jun 25, 2022

Breakthrough thinking: Why do we believe things that are not true?


There was a car brand several decades ago in the UK called ŠKODA. It was a terrible car, much like Yugo was in the US. However, they have changed their image and today, my son wants to buy one. I told him the jokes we all used to have about ŠKODA...

Jun 18, 2022

Podcast Summary

A lot of the behavioral sciences can feel intimidating. However, it doesn’t have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science.

5 Rules for Effective Customer Research That Make A Difference

Customer research...

Jun 11, 2022

We have another business pickle to address. This time it’s with Christine Jones who is having problem with her organization not taking customer complaints or the Voice of Customer program seriously. 


We have been there. Ryan once worked at a grocery store that had a suggestion box that he never once in all the...

Jun 4, 2022

Your Customers Want Self-Service, and Here’s What You Need to Know about Why


You bend over backwards to provide helpful customer service. You look for the best team members, with the right attitude and aptitude to take care of your customers in every way. 


What it means to “take care” of customers is changing....