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The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

Sep 24, 2022

Memories do not exist alone. They are networked…and this network isn’t a bunch of the same kind of information arranged in neat order and categorized by type. It’s a network of different memory types intermingling facts and feelings, procedures, and judgements, all influencing each other in interesting ways.

Sep 17, 2022

Memory is crucial to customer strategy. Understanding customer behavior requires a fundamental understanding of how we access and use memories in our daily life and how it drives decision making in our actions and even who we decide to trust.


In other words, understanding people requires understanding their memories....

Sep 10, 2022

What did you do during the lockdown? Did you take up a hobby or a new exercise program? Did you watch hours of news coverage hoping for some good news? Were you in the kitchen working with your sourdough starter? Or were you on the couch watching the entirety of Netflix?


All were excellent pursuits, by the way,...

Sep 3, 2022

A lot of the behavioral sciences can feel intimidating. However, it doesn’t have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science.


In my 20 years as a consultant for Customer Experience, I have been involved in several...