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The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

Oct 29, 2022

Neither of us is much of a runner. In fact, to get us to run with any kind of speed would require some motivation—like a tiger chasing us. That’s because fear is a powerful motivator. Fear is also a powerful tool for marketers to get customers or potential customers to care about something. 

 

So, why does fear...


Oct 22, 2022

This week on our podcast and Intuitive Customer YouTube channel, we address a listener’s “Pickle” with our “I’m in a Pickle” feature. You might remember that a Pickle is our term for a business problem that might be addressed with customer strategy and/or the behavioral sciences. We hadn’t featured one for...


Oct 15, 2022

Organizations need to embrace that emotional side of their experiences. Not only to design an experience that surprises and delights their customers, but also so their Artificial Intelligence works to provide useable insight. Combining the emotional data into the formula with concepts from the behavioral science side...


Oct 8, 2022

This podcast was created in partnership with Streem

 

Delta thinks I am a liar.  Or at least it felt like they did on this phone call with me. If we had a video option, the entire experience would be better for both sides, and I would have the flight I wanted. Video can be the untapped jewel of your experience design,...


Oct 1, 2022

When it comes to the behavioral sciences, I love their take on memory. I love it so much, that we did a podcast mini-series on it in three parts. 

 

In the first part, we talked about why memories are essential to experiences, when we use them to decide sometimes, and how memories form. 

 

The second part covered how...