Apr 30, 2022
A lot of the behavioral sciences can feel intimidating. However, it doesn’t have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science.
Experiments serve as the gold standard for determining causality. If we create them correctly, we know that an action we take makes something else happen and there isn’t any other explanation.
That is, if we create them correctly.
Even in my corporate career I realized that determining causality is tricky. After presenting to organizations the revenue gains they can expect by taking my advice, they ask, “How do we know that your changes caused the increase instead of something else?” My answer was always the same, unsatisfying one: You won’t.
That’s because we can never know the causality of behavior at 100 percent certainty (even if we follow all the rules).
However, when we have more data we also have more confidence that there is no other explanation. Sound experiment creation strategies will help us build a solid case for our causality.
In this episode, we share the five rules for creating behavioral experiments. We talk about how academics design behavioral experiments and how that could work regarding your experimentation regarding changing experiences to inspire new customer behavior.
Key Ideas to Improve your Customer Experience
So, what are the 5 rules? The 5 Rules for Running Behavioral Business Experiments include:
Here are a few key moments in the discussion:
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Customer Experience Information & Resources
LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 290,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy as one of the best management consultancies for the last four years in a row. Follow Colin on LinkedIn and Twitter.
Click here to learn more about Professor Ryan Hamilton of Emory University.
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