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The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth


Mar 18, 2023

Fads come and go. From Tamagotchi’s to fidget spinners, we have seen plenty come and go. However, one fad that will never go out of style is treating your employees as the valuable resource they are. So, to answer our own question, Employee Experience is not just a fad and is definitely the future of a successful organization. 

We are fired up about this today because one of you, Praveen Kumar is in a pickle and he asked for our help. He wanted to know how to build an excellent Employee Experience. Not surprisingly, we had plenty of advice about it. 

You see, so much of what we talk about on this podcast applies to customers. However, it also applies to employees. People are people, whether they are buying or selling. So, until your employees are robots, you should be managing both experiences. 

In this episode, we explore the question of how to build an excellent Employee Experience. We also share some advice on how to implement the advice practically and successfully, which is more than we can say for bringing back the Thighmaster.  

Key Ideas to Improve your Customer Experience

One thing that might be a fad is what we call this area. For our part, we like Employee Experience because it goes with Customer Experience, and it uses alliteration. So, we don’t think the idea behind it will fade, but the terminology might. And we are okay with that. 

Here are a few key moments in the discussion:

  • 06:23  Colin explains how we are all experiential animals, so it is essential to ensure that experiences work for us, or there are negative consequences. 
  • 10:46. We discuss how the Customer Experience and the behavioral science theories that we relate to it also apply to the Employee Experience. 
  • 13:26  Ryan explains how Reference Points are essential in the conversation about Employee Experiences. 
  • 20:56  We address the various ways you can use Customer Experience advice to manage your Employee Experience efforts. 
  • 26:10  Colin gets into how a previous podcast about the 5 Rules of Leadership are essential here also. 
  • 29:11  We both offer our last bits of advice for Kumar and anyone who wants to build an excellent Employee Experience. 

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