Feb 6, 2019
Beyond Philosophy won an award named one of the Best Management
Consultancy Firms in the UK, by the Financial Times (FT).
This was voted on by clients and peers, we couldn’t be more honored
This bonus episode podcast explores how you can take your idea
and turn it into an Financial Times Award-Winning
consultancy, too. We share our 10-Step Plan for Success and ask our
listeners, what would you do if you weren’t afraid?
The 10-Step Plan for Creating Your Award-Winning
- Recognize that you are an expert in something, and then
tell everyone you are. When I started my Global Customer
Experience consultancy, no one knew me or even what Customer
Experience was. So, I told them, starting my marketing efforts with
my first book, Building Great Customer
Experiences (Palgrave Macmillan, 2002). Then I
began conference speaking. Eventually, other people began to
recognize I was an expert in customer experience training, which
was much better than me saying it.
- Have an original idea. If you aren’t original,
then you aren’t really adding anything of value to the greater
business community, or the reputation of marketing consultants in
general. Be unique and useful.
- Be brave. It’s okay to be afraid, better than
okay, actually. Fear is an excellent motivator.
- Focus on your skills. Determine what you are
excellent at and what you aren’t. Then, build on those strong
skills and focus on using them. Otherwise, you can get out of your
area of expertise and lose your way.
- Give an opinion. Your opinion is why people
come to you. You should always have one, even if it isn’t popular.
Just be careful how you deliver that unpopular opinion; too much
opinion can be as bad as not enough.
- Know what drives value for your customers.
Produce or perish, as they say (do they say that?). If you aren’t
getting your customers an outstanding return on investment (ROI),
then why should they hire you?
- Accept when you make a mistake, fix it, and move
on. Everyone blows it from time to time. Learn from it and
move on. Whatever you do, don’t quit. Success is just around the
- Appreciate the support you get from friends and
family. You need it, so be sure to recognize and reward it
as often as you can.
- Prepare for long hours. Starting your own
company is hard work. Period.
- Remember that consultants are the first to go in a
recession. Prepare for the inevitable so you can bounce
back when it’s over.
Listen to the podcast in its entirety to learn more about my
ten-step plan and how it can help you do what you would do if you
We recommend you spend 5 minutes now and take a short CX Healthcheck
self assessment to see how your organization is performing.
It’s free and will benchmark how you against hundreds of other
companies. By answering a few multiple choice questions, you will
understand what you need to do to take your Customer Experience
(CX) to the next level.
The Intuitive Customer podcasts
are designed to explain the psychological concepts behind customer
If you would like to find out from one of our CX consultants
how you can implement the concepts we discussed in your
organization’s marketing to improve customer loyalty and retention,
contact us at www.beyondphilosophy.com.