May 9, 2020
General Show Notes:
Practical Advice on How to Influence People: 6 Key Principles
Many years ago, Robert Cialdini introduced the principles of influence. Today they are crucial skills for salespeople worldwide. They are also foundational to your Customer Experience. If you enrich your experience with these principles, which include things like learning to genuinely like other people and encouraging a favorable environment for reciprocity by your sincere generosity, you can benefit your bottom line.
In this episode of The Intuitive Customer podcast, we speak to our guest Brian Ahearn, CMCT®, Chief Influence Officer at Influence People about Cialdini’s Six Principles of Influence. We discuss how you can use them to create the experience you want that will deliver the customer-driven growth you need.
There are six fundamental principles of influence, according to Cialdini. These are what Ahearn uses in his work to help people strengthen relationships, overcome uncertainty, and motivate other people to action. They include:
We often talk about the psychological principles that are behind the customer behavior inspired by Cialdini’s 6 Principles of Influence. Your customer-facing teams must recognize this behavior and its motivations. We recommend training your employees in the soft-skills of emotional intelligence and the concepts of Behavioral Economics, in a program like our Memory Maker Training, so that they can manage it to a better place for your organization.
For his part, Ahearn advises us to stop telling people what to do and start asking. This minor adjustment in your approach can make a major difference in your ability to persuade other people to do what you want. Moreover, he tells you to have a fallback position if the person cannot agree with your original request. That way, you have a better chance of still moving forward with your desired action, even if you don’t get agreement for what you originally asked.
For my part, I believe talking to people on a human level, with empathy and an eye toward helping others, we can meet everybody’s needs—and that includes your need for customer-driven growth.
To discuss this further contact us at www.BeyondPhilosophy.com
About Beyond Philosophy:
Beyond Philosophy help organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). We then capitalize on this by improving your customer experience to meet these needs thereby retaining and acquiring new customers across the market.