Mar 25, 2023
A lot of the behavioral sciences can feel intimidating. However, it doesn’t have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science.
This podcast is full of bad advice. If you do follow the five rules we present, we guarantee you will fail. We realize this might be different than our usual Five Rules episode content. However, we think that presenting the way to fail might be the way to help you succeed.
(How’s that for a different kettle of fish?)
For example, if you want to fail, we have the rules that will help you do it. They include doing any or all of the following:
In this episode, we explore why our five rules, otherwise known as what not to do in business, lead to failure for many brands you know, and in some cases, remember from before they crashed and burned. We share what we have learned by watching brands make silly mistakes (and hope none of you will make the same ones.)
Key Ideas to Improve your Customer Experience
The critical thing to remember here is that we don’t want you to do these things. Instead, we encourage you to learn from these mistakes. So, if anything, we are telling you to break these five rules instead of following them.
Here are some other key moments in the discussion:
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