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The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

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  2. Why Do Customers Fight For What They See To Be Their Rights?

Why Do Customers Fight For What They See To Be Their Rights?

Mar 24, 2018

Customers will fight harder to keep what they have than they will to gain new things. This is called Loss Aversion and it’s a big driver of customer behavior. This can be the route of customer complaints. What are the implications for designing a customer experience?