Nov 25, 2023
My client is disappointed with their results. Their experience improvement efforts have been successful, but not as wildly successful as they had hoped.
When my client shared this with me on a recent call, I was neither surprised nor perplexed about what was going on with them. Getting the whole organization to embrace...
Nov 18, 2023
Regret is a powerful emotion. One might not think it has a place in a marketer’s messaging toolbox. However, you might be surprised to learn that in addition to being a powerful emotion, it can also be a powerful tool.
The reason we regret things depends on the situation. We can regret a purchase we made. We can...
Nov 11, 2023
It’s pickle time again here on the podcast. This time John has a pickle with his new business. He wants to know some ways that he can get other people to help him sell his products and services. We knew several ways, eight in fact, and they might help you, too.
One thing to consider when you listen to this list...
Nov 4, 2023
Colin sometimes struggles with a glass-half-empty disposition. He blames it on being born British. He felt it keenly when gathering the following 14 statistics for this episode. There are a mix of game-changing opportunities, including missed ones, and some acute risks facing organizations next year.
Ryan is American,...