Jul 6, 2024
Sanjay Patel faces a challenge many of us can relate to: how to get senior executives to buy into your program.
Dealing with senior management can be nerve-wracking, as I learned twenty years ago when my heart rate spiked during a presentation to the CEO and C-suite. Today, I've mastered strategies for these...
Dec 2, 2023
Unleashing the Power of AI vs. Human Touch: Which Delivers a Superior Customer Experience?
I often say, "None of us are as clever as all of us."
However, sayings are more useful when they can spur action. So, we
have a proposition for you:
If you have something you want to say about experiences or technology,...
Nov 18, 2023
Regret is a powerful emotion. One might not think it has a place in a marketer’s messaging toolbox. However, you might be surprised to learn that in addition to being a powerful emotion, it can also be a powerful tool.
The reason we regret things depends on the situation. We can regret a purchase we made. We can...