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The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

Jan 25, 2020

The Secret of Pricing

Academia has a problem with names. They are not always, well, intuitive. Hyperbolic Discounting is an excellent example of a pertinent business area disguised in a difficult-to-interpret label.


Hyperbolic Discounting does not mean what you might think. If you take a look at the words in the name,...

Jan 22, 2020

How AI will Change CX for the Future

Customer loyalty is what most businesses want. The more your customers buy from you, the more you improve your bottom line, not only in increased sales but also in decreased customer acquisition costs. Improving your Customer Experience to foster customer loyalty is often an expense...

Jan 18, 2020

1 in 4 Will Lose Their Job in 2020

At the end of 2019, global research firm Forrester predicted that 1 in 4 Customer Experience jobs will be cut in 2020. While we find this prediction grim, we do not disagree. We believe that this reality has been on the horizon for some time now.


There are many reasons why it has...

Jan 11, 2020

If I asked you for $100, what would you say? My guess is no. You probably have a rule against giving people money just because they asked you. 

But what if I asked you for $1? Most of us would probably be okay with that. Sure, it’s still giving money, but it’s only $1, and that isn’t the same thing.

However, by...

Jan 4, 2020

How to Ensure You Make Good Decisions


I am an Apple Superfan. As a loyal customer, I notice all the positive moments in my Customer Experience with them. They reinforce that my brand is the best and buying from them was a good decision.


Moreover, if I ever see an article that is negative about Apple, or positive...