Feb 24, 2024
Have you ever noticed that spending cash is harder than using a credit card? You are not imagining things. Different payment methods carry varying degrees of discomfort when used.
Cash tends to have the most painful impact, followed by checks. Credit cards offer a lesser discomfort than cash or checks. With...
Feb 17, 2024
Exploring ethics is challenging. Given its abstract nature, it is a tough subject for learning and discussion.
That said, we never falter in the face of a challenge. We developed five principles of professional ethics we believe are vital to revisit periodically.
Are they rigid guidelines? Do they offer...
Feb 10, 2024
Practicality is essential. Great ideas you can’t do anything with in the real world are a waste of time.
Bob Black, one of our avid podcast listeners, likes our concepts about eliciting particular customer emotions. But he doesn’t know how to do that in practical steps. So, this episode gives them to him.
Bob...
Feb 3, 2024
Have you ever heard the following?
Then, Bob’s your uncle.
It’s the difference between chalk and cheese.
On your bike, then.
If you haven’t and you don’t live in the UK, Colin wouldn’t be surprised. They are British idioms and when he employ these expressions with his American pals, they usually don’t...