Sep 26, 2020
How Well Do You Know What You Really Want?
Have you ever bought a book you thought you should read and then didn't read it? Did you ever buy a variety of yogurt flavors and then throw out some of them after they expired because you never wanted that flavor when it was time to eat yogurt?
We do these things because we...
Sep 19, 2020
I heard a new term that I think has the capability of being the next wave of change in business today. Customer Science. ‘Customer Science’ is the fusion between technology, behavioral science and data. This new concept is forming now, making this an exciting time for all us interested in customer-driven growth.
Sep 12, 2020
I have the box my iPhone came in. So do many of you, I would guess. Many people keep their iPhone boxes. We keep them for various reasons, and most of them boil down to because we like how they look. It turns out, customers care a lot about how things look, and it influences their buying (and box-keeping) behavior.
Sep 5, 2020
Why What We Believe Is Sometimes Just Wrong!
Many sports fans will tell you their team is the best. However, only one of the sports teams wins the championship and is definitively the best. Moreover, many organizations that never get close to the championship have fans who would say these teams are the best. For this...