Sep 30, 2023
Sometimes it’s a “processing” fee. Sometimes it’s called an “admin” fee. We have even seen it labeled “convenience fee,” a refreshingly candid explanation for it. However, they are always additional fees, and if you have them in your pricing, they might have terrible implications for your...
Sep 23, 2023
We can be grumpy about the restaurant experience. This self-awareness is key, especially when we realize that our behavior closely resembles the behavior of two grouchy Muppets heckling Kermit and Fozzie from the balcony.
However, it’s easy to see that every business can learn from restaurants that bungle these...
Sep 16, 2023
A podcast listener is in a pickle! Catherine wants to establish that her firm is known for low prices. However, she wants their reputation to avoid seeming cheap or low quality.
Cheap and low quality is brand promise few firms want to make. However, many brands want to have a reputation for low prices and high quality....
Sep 9, 2023
Is your data ready? Is your team ready? Are you ready? Being ready is critical to the successful implementation of artificial intelligence (AI) to improve your customer experience.
The next competitive battleground for organizations will be predictive experiences, or experiences that anticipate customers’ needs. The...
Sep 2, 2023
We are very judgmental, particularly when it comes to prices. We can always tell whether something is a good or bad deal. The fact that some of the ways we do this are not as accurate as others doesn’t even occur to us.
Knowing that customers have different ways they evaluate your pricing that are sometimes...