Apr 1, 2023
This Podcast produced in partnership with Zuper™.
You are probably underestimating the importance of a vital part of your Customer experience. Most organizations do. However, neglecting to address it can have negative impact on your customer satisfaction, customer loyalty, and customer advocacy.
Dying to know what it could be? Well, the area that is often underestimated in importance is the impact of your field service engineers. Often the face of your company, these team members deliver a critical part of your customer interaction. Underestimating the significance of this part of your experience is a critical mistake.
Field service is a term not everyone is familiar with. However, you are familiar with them even if you don’t know what they are called. Field service describes the people that install, repair, and upgrade your equipment. Their ubiquity is such that they are a part of everyday life. In fact, you probably saw a few at work in some capacity today; you just didn’t know what they were called.
In this episode, we host an expert in Field Service on our recent podcast, Michael Israel (MichaelIsrael@Zuper.co), Head of Field Service Evangelism at Zuper. Israel has worked in customer and field service for over 50 years. He has managed domestic and international field service operations, including 12 years at IBM. He's also been in management and executive roles with Customer Relationship Management (CRM) providers and field service software applications with Oracle and SAP.
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