Apr 22, 2023
One of our listeners has a pickle. They did research that told them a product was just what their customers wanted, so they developed and launched it. But now, there are no sales. They want to know what went wrong. We suspect we might know.
Research is a double-edged sword. It has the power to give us answers we want but not always the answers we need. Many things we do, deliberately or otherwise, affect what we hear.
In addition, sometimes our sources are unreliable. Customers have different mindsets when they answer a question on a survey and when they make a buying decision. So, what they tell you on a survey might be quite different than what they do as customers.
In this episode, we take a deeper dive into these ideas of what went wrong for our listener’s product launch. We also share some practical advice to avoid making these mistakes in the future.
Here are some other key moments in the discussion:
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